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Thailand

A stress-free approach to life

Flowing throughout the country’s history and way of life is the spirit of sanook. More than simply ‘fun,’ this one word describes the national ethos of appreciating the now and making the most of every moment. Contentment, low stress, no worries… no wonder Thailand is called “The Land of Smiles.” But it’s not all zen and simplicity. The pursuit of a good time breathes energy, vivacity and laughter into those many smiles.

 

Today, sanook has a modern flavour. Technology connects people and speeds up the pace of life. A global flair permeates local art, design and creativity. Yet through it all, Thailand never loses its gentle playfulness or graceful warmth. It‘s a culture that welcomes all who seek authenticity and fun – updated for the 21st century.

Our Hotels Cities
Bangkok

Bangkok

An ever-changing skyline is testament to the Bangkok’s growth. The cosmopolitan Thai capital boasts a buzzing nightlife, gilded royal palaces hiding gleaming relics of gold and emerald, and holy shrines overlooked by mega-malls.

Khao Lak

Khao Lak

Sun, sea and seclusion set the tone for time spent in southern Thailand’s distinctly laid-back Khao Lak region. But it’s also home of snorkelling and diving adventures or trekking among rare wildlife in spectacular national

Phuket

Phuket

White sand lapped by turquoise surf, seafood cuisine and hedonistic nightlife make Phuket a perennial beach-resort favourite. It’s also an island of colonial influences, revered cultural landmarks and splendid natural wonders.

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