Vietnam
A culture of sharing and quiet pride
The Vietnamese character is proudly individualistic yet generously community-minded. Even as the country becomes a market leader in the region, the traditional values of respect (especially of elders), sharing and family dominate the culture. Relationships are key, and bonds are sacred.
Emerging from its turbulent past, Vietnam today is among the happiest places in Asia, according to the Happy Planet Index. What’s not to love? Mild climate, extensive coastlines, scenic mountains, lush rice paddies… its natural beauty alone merits recognition. Add in strong economic growth, a healthy culinary tradition and the world’s lowest obesity rate, and you have the formula for a country that is rightfully proud of its past and present.
Danang
Sandy Mỹ Khê beach is Danang’s best-known draw, but this dynamic city set against a backdrop of sea, mountains and lush greenery also offers buzzing nightlife, Buddhist temples and the world’s largest collection of Cham
Hanoi
Hanoi mixes old-world charm with a zippy, down-to-earth zest for life. From Ho Chi Minh’s austere mausoleum to the Thăng Long Imperial Citadel, this capital city embodies the essence of Vietnamese culture and tradition.
